Corporate Gifting Trends for 2024

Scott Sipherd – January 1, 2024

Corporate gifting is an essential part of building and maintaining business relationships. It allows companies to show appreciation to clients, employees, partners, and engage prospective customers while also promoting their brand. As we approach 2024, it’s important for businesses to stay up to date with the latest gifting trends to ensure their gifts are well-received and impactful.

In this article, we’ll explore the top corporate gifting trends for 2024 and how businesses can incorporate them into their gifting strategies.

Fluid Gifts Corporate Gifting Platform – explainer video

Discover in just one minute how Fluid Gifts’ corporate gifting platform transforms the corporate gifting experience. With seamless integration with Salesforce CRM, it fosters stronger business relationships and meaningful appreciation, enhancing the effectiveness of your client engagement strategies.

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Fluid Gifts Corporate Gifting Platform - Twelve Benefits of Gifting in the Sales Process

Twelve Benefits of Gifting in the Sales Process – part 1

Scott Sipherd – November 20, 2023

In today’s competitive market, businesses constantly seek strategies to gain an edge. One often overlooked yet impactful tactic is adding gifting to the sales process.

In this three-part series, we will discuss 12 reasons why adding gifting to your sales strategy boosts your bottom line. It engages customers, improves brand reputation, and boosts business growth.

Twelve Benefits of Gifting in the Sales Process – part 2

Scott Sipherd – November 27, 2023

Building on our previous discussion about the role of gifting in enhancing customer loyalty and brand reputation, let’s explore more dynamic aspects of this strategy. We will examine how gifting can catalyze word-of-mouth marketing, solidify business relationships, and even facilitate upselling and cross-selling, all of which are crucial for nurturing a thriving business environment. Let’s dive into these transformative strategies, starting with the power of encouraging word-of-mouth marketing through thoughtful gifting.

Twelve Benefits of Gifting in the Sales Process – part 3

Scott Sipherd – December 1, 2023

Having delved into how gifting can foster word-of-mouth marketing, strengthen business relationships, and enhance upselling and cross-selling opportunities, it’s evident that this strategy holds immense potential for any business. In the final installment of our series, we will uncover additional dimensions of gifting in sales. We’ll discuss how it can serve as a powerful tool for re-engagement, demonstrate customer appreciation, bolster your company’s reputation, and create unique personalization and branding opportunities, further cementing your brand’s position in today’s competitive business landscape. Let’s explore these compelling strategies to fully harness the power of gifting in your sales approach.