Scott Sipherd – November 20, 2023
In today’s competitive market, businesses constantly seek strategies to gain an edge. One often overlooked yet impactful tactic is adding gifting to the sales process.
In this three-part series, we will discuss 12 reasons why adding gifting to your sales strategy boosts your bottom line. It engages customers, improves brand reputation, and boosts business growth.
Gifting leaves a lasting impression that goes beyond the transactional nature of sales. Customers remember your brand when you’ve given them something that adds value or brings them joy.
Use case: After using a fitness app for a year, the company rewards the user with a water bottle and thank-you note. The user recalls the app every time he fills the bottle, motivating him to log his fitness progress for the day.
A thoughtful gift creates an emotional connection between you and your client. This fosters trust and loyalty, making it more likely that the customer will choose your company for future business.
Use case: To mark a client’s first purchase anniversary, a skincare brand sends a personalized skincare package and a heartfelt note. When the client is shopping for more moisturizer, he replenishes the brand that took the effort to connect with him.
In a crowded market, a carefully chosen gift can help you stand out from your competitors. It shows that you’re willing to go the extra mile for your customers.
Use case: When a financial advisor finds out a prospective client enjoys coffee, they send them a special collection of coffee beans and a personalized investment summary. When the time comes to review their vendors, the client switches to the financial advisors that sent the coffee.
Clients who receive gifts often feel appreciated and valued. As a result, they are more likely to return for repeat business.
Use case: After a customer makes their fifth purchase from an online clothing store, the company sends them a limited-edition tote bag along with a special discount code for their next order, strengthening customer loyalty and incentivizing future transactions.
As we have explored the multifaceted benefits of incorporating gifting into your sales strategy, from fostering trust to enhancing brand reputation, it’s clear that this approach can significantly contribute to a stronger bottom line. Stay tuned for the next segment of our series, where we will delve deeper into effective gifting strategies that can seamlessly integrate into your business model, further driving customer engagement and business growth.